Franchise Fatigue to Blame for Poor Box Office Sales

HOLLYWOOD, CA—After the latest Star Wars movie, Solo: A Star Wars Story, severely underperformed and is expected to end its box office run with a loss of at least $80 million, movie companies are trying to determine the cause of the recent batch of movies that have failed to attract audiences. Some are speculating that moviegoers are experiencing a “Star Wars movie fatigue.”

“When Star Wars: The Force Awakens made two billion dollars, we expected that future movies would enjoy similar success,” said Kathleen Kennedy, president of Disney’s Lucasfilms. “However, we are discovering that movies made by committees that lack imagination and appeal to the lowest common denominator of audiences and rely solely on the strength of the brand are not drawing in the public as much as before.” When asked if Disney has a plan to deal with the recent Star Wars fatigue, Kennedy stated, “We have a Boba Fett movie in the works right now. He’s pretty popular, almost as popular as Han Solo, so that should be a much bigger success.”

Marvel Studios, also owned by Disney, has avoided this fatigue by spreading out the release of its movies: Ant-Man and the Wasp was released a whopping two months after the last Marvel movie, Avengers: Infinity War, which finally arrived after three months from Black Panther. However, analysts are sure that Marvel will suffer in the box office from a similar movie fatigue sometime in the next decade.

Other studios have suffered from similar fatigues. Last November, Warner Bros.’ Justice League failed to reach the success of even the divisive Batman v. Superman: Dawn of Justice, which Warner Bros. promised would ape Marvel Studios films even more blatantly and half-assedly than previous attempts. All of Sony’s and Paramount’s have also suffered from fatigues of their respective brands, including popular ones such as Ghostbusters.

“The problem with Ghostbusters: Answer the Call, was that a few decades between movies was just not enough time for the audience to rest and be ready for the next one,” said Paul Feig, director of Ghostbusters. “People do not have time in their busy schedules to watch three movies in thirty years.” Despite suffering from fatigue of most of their franchises, Sony is optimistic that their next movie, The Emoji Movie 2, will be a success now that people are no longer suffering from Emoji Movie fatigue.